{"title":"Hair Straightening","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eUpgrade your styling with smoothing formulas—designed to straighten, protect, and leave hair sleek and frizz-free.\u003c\/p\u003e","products":[{"product_id":"coffee-gold-start-shampoo-1-1000ml","title":"Coffee Gold Start Shampoo (1) 1000ml","description":"\u003cp\u003eThis preparatory shampoo is the essential first step for a successful professional straightening treatment. It deeply cleanses the hair while conditioning and priming it to better absorb the smoothing formula. Enriched with hydrolyzed proteins and amino acids, it strengthens and repairs the strands, ensuring the hair is healthy, resilient, and ready for transformation.\n\nKey Features:\nCleansing and conditioning in one step, straightening prep, strengthens with hydrolyzed proteins and amino acids, safe and effective foundation for treatment, professional use only\n\nHair Types:\nThick or resistant hair, Very curly or frizzy hair, Unruly and hard-to-manage hair, Hair in need of straightening\n\nResults:\nClean and prepped hair, enhanced absorption of the straightening formula, improved resistance, smoother application process\u003c\/p\u003e","brand":"EVAN CARE","offers":[{"title":"Default Title","offer_id":52478338171190,"sku":"EVC-CG-SH1000","price":150.5,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/EVC-CG-SH1000.webp?v=1753869859"},{"product_id":"coffee-gold-sealer-balm-2-1000ml","title":"Coffee Gold Sealer Balm (2) 1000ml","description":"\u003cp\u003eFormulated to smooth and enhance all hair types, this advanced thermal alignment system reduces frizz, smooths cuticles, and imparts an intense, radiant shine. Enriched with amino acids and organic oils, it nourishes the hair fiber, providing a silky texture and a flawless finish without fully straightening the hair.\n\nKey Features:\nThermal frizz reduction, cuticle smoothing, rich in amino acids and organic oils, delivers intense shine and smooth texture, maintains natural hair volume, safe for all hair types, professional use recommended\n\nHair Types:\nAll hair types, ideal for hair seeking frizz control and volume reduction without complete straightening, hair prone to dryness or roughness\n\nResults:\nSmoother, frizz-free hair with enhanced softness, healthy-looking shine, natural volume retained, perfect finish and manageability\u003c\/p\u003e","brand":"EVAN CARE","offers":[{"title":"Default Title","offer_id":52478339875126,"sku":"EVC-CG-SB1000","price":490.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/EVC-CG-SB1000.webp?v=1753869808"},{"product_id":"coffee-gold-sealer-mask-3-1000ml","title":"Coffee Gold Sealer Mask (3) 1000ml","description":"\u003cp\u003eAdvanced Hair Protection Mask.\n\nDesigned to protect hair from oxidation and free radical damage, this nourishing formula softens strands while promoting healthy, shiny, and flexible hair. Powered by Silsoft CLX-E technology, it forms a protective barrier around each hair fiber to prevent future damage and extend the longevity of straightening results. By enhancing moisture retention and sealing the cuticle, it delivers superior hydration, extra shine, and a silky soft feel. This treatment ensures long-lasting smoothness and hair health.\n\nKey Features:\nProtection against oxidation and free radicals, Silsoft CLX-E barrier technology, nourishes and softens, enhances moisture and hydration retention, seals cuticles, prolongs straightening effects, adds shine and softness\n\nHair Types:\nThick, resistant, unruly, frizzy, and hard-to-comb hair; ideal for those seeking silky, frizz-free, manageable hair\n\nResults:\nHealthy, shiny, malleable hair with long-lasting smoothness, enhanced hydration, and protection against damage\n\u003c\/p\u003e","brand":"EVAN CARE","offers":[{"title":"Default Title","offer_id":52478340006198,"sku":"EVC-CG-MA1000","price":203.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/EVC-CG-MA1000.webp?v=1753869786"},{"product_id":"coffee-gold-home-care-shampoo-s-500ml","title":"Coffee Gold Home Care Shampoo (S) 500ml","description":"\u003cp\u003eGently cleanses while nourishing from the first application. Ideal for post-straightening care with a salt-free formula that maintains hair softness and health.\n\nKey Features:\nSalt-free, gentle cleansing, nourishing, ideal for post-straightening care.\n\nHair Types:\nStraightened, dry, or treated hair.\n\nResults:\nClean, soft hair with prolonged smoothness and hydration.\u003c\/p\u003e","brand":"EVAN CARE","offers":[{"title":"Default Title","offer_id":52478340104502,"sku":"EVC-CG-SH500","price":42.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/EVC-CG-SH500_75d0d079-aba4-4d74-93ab-f039ea63961c.webp?v=1753802181"},{"product_id":"coffee-gold-home-care-mask-m-500ml","title":"Coffee Gold Home Care Mask (M) 500ml","description":"\u003cp\u003eA treatment mask developed for straightened hair. Helps reduce curl memory and revitalizes the hair cuticle, locking in long-lasting moisture and smoothness.\n\nKey Features:\nCurl-reducing, cuticle repair, long-lasting liss, intense hydration.\n\nHair Types:\nChemically straightened or naturally wavy hair.\n\nResults:\nMoisturized, smooth hair with enhanced straightness and vitality.\u003c\/p\u003e","brand":"EVAN CARE","offers":[{"title":"Default Title","offer_id":52478340268342,"sku":"EVC-CG-MA500","price":50.75,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/EVC-CG-MA500_da399639-dd9e-4a72-b5a9-53035d6c0d54.webp?v=1753802184"},{"product_id":"parfait-filler-shield-amino-complex-deep-remedy-r-3x50ml","title":"Parfait Filler \u0026 Shield Amino Complex Deep Remedy (R) 3x50ml","description":"\u003cp\u003eAn innovative treatment formulated at the molecular level with advanced amino acids and peptides to continuously and effectively repair hair damage. Utilizing biomimetic amino acids and peptides combined with liposomal nanotechnology, it penetrates deep into the hair fiber to reconnect broken polypeptide chains and disulfide bridges compromised by coloring, bleaching, chemical processes, and heat exposure. This treatment also helps extend the longevity of straightening and alignment results.\n\nKey Features:\nAdvanced amino acids and peptides, biomimetic formulation, liposomal nanotechnology for deep penetration, repairs broken hair bonds, restores strength and elasticity, supports lasting straightening results\n\nHair Types:\nChemically or mechanically damaged hair with brittleness or split ends; ideal for blond, colored, bleached, or sensitive hair treated with acid or alkaline straightening processes\n\nResults:\nStronger, healthier hair with restored integrity, improved resilience, and prolonged smoothness and alignment\u003c\/p\u003e","brand":"EVAN CARE","offers":[{"title":"Default Title","offer_id":52478340727094,"sku":"EVC-FS-ACDR50","price":94.5,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/EVC-FS-ACDR50_a.webp?v=1753869611"},{"product_id":"parfait-perfect-liss-finishing-oil-80ml","title":"Parfait Perfect Liss Finishing Oil 80ml","description":"\u003cp\u003eLightweight oil that seals split ends, controls frizz and static, and locks in moisture. Leaves hair radiant, polished, and healthy-looking.\n\nKey Features:\nAnti-frizz, split ends repair, static control, moisture seal, shine boost.\n\nHair Types:\nAll hair types, especially frizzy or dry.\n\nResults:\nSilky, radiant hair with sealed ends and frizz control.\u003c\/p\u003e","brand":"EVAN CARE","offers":[{"title":"Default Title","offer_id":52478341513526,"sku":"EVC-FS-FO80","price":63.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/48-EvanCare-PureCare-FinishingOil80ml.webp?v=1753802195"},{"product_id":"parfait-perfect-liss-thermo-defender-serum-177ml","title":"Parfait Perfect Liss Thermo Defender Serum 177ml","description":"\u003cp\u003eA thermal protection serum that shields hair from heat damage up to 250°C. Use before styling tools to preserve hair integrity and softness.\n\nKey Features:\nHeat protection up to 250°C, styling prep, damage prevention, lightweight.\n\nHair Types:\nAll hair types using heat tools.\n\nResults:\nProtected strands, reduced heat damage, and softer post-styling finish.\u003c\/p\u003e","brand":"EVAN CARE","offers":[{"title":"Default Title","offer_id":52478341644598,"sku":"EVC-FS-TD177","price":78.75,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/EVC-FS-TD177_788087a0-bae9-46fc-a867-01f623705982.webp?v=1753802198"},{"product_id":"roverhair-deep-cleanser-shampoo-shampoo-1000ml","title":"Deep Cleanser Shampoo Shampoo 1000ml","description":"\u003cp\u003eDeep Cleanser Shampoo: (Prep Shampoo – Pre-Treatment) Alkaline shampoo with Hydrolyzed Keratin, Collagen \u0026amp; Panthenol.\u003c\/p\u003e","brand":"ROVERHAIR","offers":[{"title":"Default Title","offer_id":52478349214006,"sku":"RH-RTP-DCL1000","price":115.56,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/13-DEEP_CLEANSER_1000ml.webp?v=1753883440"},{"product_id":"roverhair-smoother-v-keraliss-400ml","title":"Smoother V-Keraliss 400ml","description":"\u003cp\u003eV-Keraliss: Straight Smooth No-Frizz A technical, multi-functional product offering a triple progressive smoothing action: straightening, disciplining, and anti-frizz.\u003c\/p\u003e","brand":"ROVERHAIR","offers":[{"title":"Default Title","offer_id":52478377984310,"sku":"RH-SMO-VK400","price":432.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/48-SMOOTHERV-KERALISS_4002.webp?v=1753872445"},{"product_id":"roverhair-smoother-v-keraliss-900ml","title":"Smoother V-Keraliss 900ml","description":"\u003cp\u003eV-Keraliss: Straight Smooth No-Frizz A technical, multi-functional product offering a triple progressive smoothing action: straightening, disciplining, and anti-frizz.\u003c\/p\u003e","brand":"ROVERHAIR","offers":[{"title":"Default Title","offer_id":52478378148150,"sku":"RH-SMO-VK900","price":840.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/SMOOTHER_v_keraliss900ml.webp?v=1753872420"},{"product_id":"roverhair-smoother-sealer-plus-150ml","title":"Smoother Sealer Plus 150ml","description":"\u003cp\u003eSealer Plus: Protective Spray A protective spray designed to seal and prolong the results of the V-Keraliss treatment.\u003c\/p\u003e","brand":"ROVERHAIR","offers":[{"title":"Default Title","offer_id":52478378541366,"sku":"RH-SMO-SP150","price":41.04,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/49-SMOOTHER_SEALERPLUS150ml-Recuperato-Recuperato.webp?v=1753872390"},{"product_id":"roverhair-smoother-shampoo-1000ml","title":"Smoother Shampoo 1000ml","description":"\u003cp\u003eSmoother Shampoo: Anti-Frizz Maintenance A progressive anti-frizz maintenance shampoo designed to amplify and prolong the results obtained with V-Keraliss.\u003c\/p\u003e","brand":"ROVERHAIR","offers":[{"title":"Default Title","offer_id":52478378737974,"sku":"RH-SMO-S1000","price":126.54,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/50-SMOOTHER_shampoo1000ml.webp?v=1753872373"},{"product_id":"roverhair-smoother-shampoo-250ml","title":"Smoother Shampoo 250ml","description":"\u003cp\u003eAn anti-frizz maintenance shampoo designed to extend the effects of smoothing treatments like V-Keraliss.\u003c\/p\u003e","brand":"ROVERHAIR","offers":[{"title":"Default Title","offer_id":52478378901814,"sku":"RH-SMO-S250","price":53.25,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/222-RH-SMO-S250-1.webp?v=1753802379"},{"product_id":"roverhair-smoother-mask-1000ml","title":"Smoother Mask 1000ml","description":"\u003cp\u003eSmoother Mask: Anti-Frizz Maintenance A perfect smooth maintenance mask with deep action, designed to nourish, condition, and moisturize the hair.\u003c\/p\u003e","brand":"ROVERHAIR","offers":[{"title":"Default Title","offer_id":52478379131190,"sku":"RH-SMO-M1000","price":154.8,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/52-SMOOTHER_mask1000ml.webp?v=1753872331"},{"product_id":"roverhair-smoother-mask-250ml","title":"Smoother Mask 250ml","description":"\u003cp\u003eA nourishing anti-frizz mask that delivers deep hydration while maintaining silky-smooth hair.\u003c\/p\u003e","brand":"ROVERHAIR","offers":[{"title":"Default Title","offer_id":52478379360566,"sku":"RH-SMO-M250","price":64.2,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/7548\/2678\/files\/224-RH-SMO-M250-1.webp?v=1753802383"}],"url":"https:\/\/pro.najafi.ae\/collections\/hair-straightening.oembed?page=2","provider":"B2B Professionals (Salons)","version":"1.0","type":"link"}