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Discover the perfect products for every beauty need. From luxurious skincare to vibrant makeup, nourishing hair care, and elegant nail essentials, Najafi brings you the best from top global brands.
Since 1997, Najafi has delivered 3,000+ beauty products from top global brands—making beauty easy and accessible for all.
Since 1997, Najafi has been empowering salon professionals with premium beauty and personal care products tailored for expert results.With a curated selection of over 3,000 products from leading global brands, we’re here to support your business—whether you're restocking essentials, expanding your service menu, or sourcing high-performance solutions your clients will love. At Najafi, we make professional beauty accessible, efficient, and reliable.
Explore our top-performing picks from across professional haircare, skincare, and cosmetics. From industry-favorite formulas to trending essentials, every product is selected to elevate your services and keep your clients coming back.
EVAN CARE
ROVERHAIR
BEN NYE
EXPLORE
Discover our top-selling cosmetics loved for flawless, glowing skin.
Nourishing formulas for healthy, strong, and beautifully smooth hair
Vibrant, long-lasting hair color for rich tones and flawless coverage
Premium hair extensions for natural blend, easy application, and lasting volume
Great looks begin with self-care. Get quick answers to help you glow from head to toe.
Expert care begins with a deep understanding of hair, skin, and nail health, especially when your clients count on you for results. We’ve gathered key insights to support salon professionals in delivering exceptional service every day.
Even with years of experience, navigating evolving hair concerns and product lines can be time-consuming. We help simplify the process by offering clear, results-driven treatment systems tailored by hair type and condition — so you can focus on delivering a seamless service experience.
With so many brands marketing themselves as “salon quality,” it’s fair to ask what actually sets pro products apart. Look for performance-tested formulas, high active ingredient concentrations, exclusive access for professionals, and real support for in-salon use and education.
There’s no one-size-fits-all. Frequency depends on hair history, environmental stressors, and home care habits. We provide treatment guides and usage protocols so you can offer clients personalized, realistic maintenance plans — without guesswork.
Professionals know the importance of home care, but it shouldn’t feel like a sales pitch. We support salons with product education tools and talking points that position retail as an extension of the service — reinforcing your expertise and your client’s trust.
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