About Us

About Najafi

Since 1997, Najafi has been dedicated to providing high-quality beauty and personal care products to customers and businesses alike.

With over 3,000 products from renowned international brands, we cater to every beauty need—whether you're an individual looking for self-care essentials or a business seeking reliable wholesale solutions. At Najafi, we believe beauty is for everyone, and we’re here to make it accessible, affordable, and effortless.

Expertly Curated Brands

Najafi selects only professional-grade haircare, skincare, makeup & more from the world’s top innovators. Every brand meets our strict performance and ethics standards.

Science-Backed  Results

All products undergo dermatologist testing for safety and efficacy. We prioritize clinically proven ingredients that deliver visible transformations.

Clean & Conscious Beauty

From vegan formulas to sustainable packaging, we champion brands that align with your values—without compromising luxury or performance.

Global Beauty Authority

We bridge continents, bringing you Italian haircare, Korean skincare innovations, and French makeup artistry—all optimized for Middle Eastern lifestyles.

Latest Cosmetic News

Stay ahead of the beauty curve with the most impactful innovations, trends, and breakthroughs from the brands we trust. From scientific breakthroughs to regional launches, we spotlight what’s truly worth your attention.